Targeting three types of users, Belong provides three aspects of services. For newcomers and settlers who have been living in Hong Kong for more than a year, Belong pairs up tour hosts and participants as a service intermediary, publishes articles in the blog, offers 24-hour consultant service and provides other helpful functions in the app. For local people who are familiar with Hong Kong, Belong trains them to be quality tour guides who could make good use of their time, knowledge and skills to assist new arrivals to immerse in the city.